Thursday 24th July 2014,
No-Nonsense Marketing
7 Easy Ways to Get More Referrals

7 Easy Ways to Get More Referrals

Over the last few years, a lot of my business has come from referrals. But, it wasn’t always this way. In fact, it was a long time before I received my first one. Since then, I have learned a lot about accelerating the process. One of the most surprising things I discovered was that simply [...]

July 9, 2014 Jim McCraigh Getting Clients Now, Profitable Freelancing 7
What to Say When the Prospect Says No…

What to Say When the Prospect Says No…

You’ve done your best to convince the prospective client that you are the right person to help them achieve their goals. You’ve done your homework, understand the client’s needs and are sure that you can help them. But, the client still has reservations about proceeding and raises an objection that catches you a bit flat-footed. [...]

June 19, 2014 Jim McCraigh Building Authority, Getting Clients Now, Selling More Comments Off
One Sales Tactic that Makes You Look Like a Genius

One Sales Tactic that Makes You Look Like a Genius

Steve’s pitch was well-prepared and flawless. He’d worked on for it the better part of a day and a half. Each point evidenced him being the top firm in his field. Each data set was graphed to build his case step-by-step. He’d timed it out to exactly the allotted time. His case for landing the [...]

June 10, 2014 Jim McCraigh Building Authority, Selling More, Your Practice Comments Off
Burn Your Brochures and Do This Instead

Burn Your Brochures and Do This Instead

At the risk of expanding your carbon footprint, let me make a wild and crazy suggestion. This little insider trick has worked well for me and clients of mine in the past. Just last month, a current client went to a financial services conference with this idea and the attendees loved it, grabbed his NEW [...]

May 15, 2014 Jim McCraigh Building Authority, Selling More 3
Speaking to Promote Your Business? Here are 3 Things You MUST Say!

Speaking to Promote Your Business? Here are 3 Things You MUST Say!

It’s is no secret that public speaking is a powerful way to promote ourselves as coaches, consultants and freelancers. It can be a rich source of prospective clients who already have formed a positive opinion about you from your presentation. In fact, I can trace about 70% of my current and past clients back to [...]

May 8, 2014 Jim McCraigh Building Authority, Selling More, Your Practice 1
3 Reasons Smart Coaches and Consultants Don’t Charge by the Hour

3 Reasons Smart Coaches and Consultants Don’t Charge by the Hour

When I first started my consulting practice 27 years ago, I began quoting my fees on an hourly basis because I didn’t know any better. Before that, I had been a COO in a public company that used coaches and consultants who charged by the hour. So, when I struck out on my own, I [...]

May 1, 2014 Jim McCraigh Profitable Freelancing, Selling More, Your Practice 1
The Three Little Words We Should NEVER Say to Clients

The Three Little Words We Should NEVER Say to Clients

I was working with a professional a few years ago to assess his marketing efforts. Each Tuesday, we would meet at his California office in the hour just prior to opening. Our second session ran over a bit and his phone rang. It was a prospective client who wanted to make an appointment. I overheard [...]

April 26, 2014 Jim McCraigh Your Practice 1
Do You Make Any of these 7 Deadly Proposal Writing Mistakes?

Do You Make Any of these 7 Deadly Proposal Writing Mistakes?

For many of us, proposal writing is often more black art than science. Many of the coaches, consultants and other professionals who I talk to admit to losing more sleep over proposal writing than most other facets of their business. But it doesn’t have to be that way… Here are seven deadly deal busters including [...]

April 18, 2014 Jim McCraigh Selling More, Your Practice Comments Off
Three Simple Pieces of Paper Speakers Must Have… Don’t Leave Home Without Them!

Three Simple Pieces of Paper Speakers Must Have… Don’t Leave Home Without Them!

If you go out to speak like I do, you’ll find three pieces of paper indispensable in maximizing your time in front of your audience. Take them along and you’ll get more referrals, better testimonials and more business.  These three sheets work best in small venues. (A head’s-up… If you are speaking to 100 or [...]

April 8, 2014 Jim McCraigh Building Authority, Getting Clients Now, Profitable Freelancing, Selling More Comments Off
How and When to Fire Crappy Clients

How and When to Fire Crappy Clients

If a client is showing any of these signs, it may be time to think about letting them go. The time and energy you spend on dealing with them will be better spent marketing or paying more attention to your “A” list accounts… Why? Crappy clients will slowly suck the life out of you. They [...]

April 7, 2014 Jim McCraigh Building Authority, Profitable Freelancing, Your Practice Comments Off
https://plus.google.com/114270100319906199377?rel=author