Tuesday 04th August 2015,
No-Nonsense Marketing

How to Get Clients to Recommend You…

How to Get Clients to Recommend You…

People like to do business with those that they know, like and trust— but unfortunately, building such credibility can take time— Time that many of us don’t have. The good news is that you can hack the process and accelerate it with the help of others. So how can you get recommendations like this? There are [...]

February 28, 2015 Jim McCraigh Getting Clients Now 9

3 Reasons Smart Coaches and Consultants Don’t Charge by the Hour

3 Reasons Smart Coaches and Consultants Don’t Charge by the Hour

When I first started my consulting practice 27 years ago, I began quoting my fees on an hourly basis because I didn’t know any better. Before that, I had been a COO in a public company that used coaches and consultants who charged by the hour. So, when I struck out on my own, I [...]

February 15, 2015 Jim McCraigh Profitable Freelancing, Selling More, Your Practice 1

How to Land More of Your Ideal Clients

How to Land More of Your Ideal Clients

  This week, my friend and colleague Stephen Lahey contributes some words of wisdom about getting more of the right kind of clients. Who doesn’t want that? Stephen should know, he’s run his own professional services business and speaks with 15 years of practical experience. Here’s what he has to say about getting more ideal clients for [...]

February 25, 2015 Jim McCraigh Getting Clients Now 2

The Zen of Association Marketing for Coaches and Consultants

The Zen of Association Marketing for Coaches and Consultants

No fluff or filler in today’s post! I’ll get right to the point! My favorite phrase for this year is “association marketing”. I love associations! There are more than 17,000 national, regional and state trade associations in the US. Some are local chapters; others are large national organizations with thousands of members. Conventional wisdom holds [...]

February 4, 2015 Jim McCraigh Odds and Ends Comments Off

How Coaches and Consultants Can TRIPLE the Number of Leads They Get

How Coaches and Consultants Can TRIPLE the Number of Leads They Get

Let’s face it… the old-fashioned elevator speech is dead… or at least it should be. You know… those boring 30 second self-introductions that one rattles off when we introduce ourselves. These memorized commercials about you are rarely effective or memorable. Does anybody really listen to elevator pitches anyway or are they more worried about what [...]

December 17, 2014 Jim McCraigh Odds and Ends 1

A 3 Step Plan for Landing Bigger Coaching and Consulting Contracts

A 3 Step Plan for Landing Bigger Coaching and Consulting Contracts

Want to land a high dollar corporate account or two and haven’t been all that successful? Then you may want to reconsider the way you promote your practice… Why? Because a lot of the marketing we do as coaches and consultants won’t even get us close to corporate decision makers. Marketing channels like Twitter, Facebook, [...]

December 10, 2014 Jim McCraigh Getting Clients Now, Selling More, Your Practice 2

Burn Your Brochures and Do This Instead

Burn Your Brochures and Do This Instead

At the risk of expanding your carbon footprint, let me make a wild and crazy suggestion. This little insider trick has worked well for me and clients of mine in the past. Just last month, a current client went to a financial services conference with this idea and the attendees loved it, grabbed his NEW [...]

October 15, 2014 Jim McCraigh Building Authority, Selling More 3

Do You Make Any of these 7 Deadly Proposal Writing Mistakes?

Do You Make Any of these 7 Deadly Proposal Writing Mistakes?

For many of us, proposal writing is often more black art than science. Many of the coaches, consultants and other professionals who I talk to admit to losing more sleep over proposal writing than most other facets of their business. But it doesn’t have to be that way… Here are seven deadly deal busters including [...]

October 8, 2014 Jim McCraigh Selling More, Your Practice Comments Off

The Three Little Words We Should NEVER Say to Clients

The Three Little Words We Should NEVER Say to Clients

I was working with a professional a few years ago to assess his marketing efforts. Each Tuesday, we would meet at his California office in the hour just prior to opening. Our second session ran over a bit and his phone rang. It was a prospective client who wanted to make an appointment. I overheard [...]

October 7, 2014 Jim McCraigh Your Practice 1

10 LinkedIn Mistakes You May Not Know You’re Making

10 LinkedIn Mistakes You May Not Know You’re Making

A quick note today before we get down to business… A major thank you to everyone who downloaded 17 Unconventional Ways to Attract More Clients as it went to #1 in its category last week on Amazon! Who doesn’t want more business from LinkedIn? Used appropriately, it can be a consistent source of great connections and new business. On [...]

October 6, 2014 Jim McCraigh Social Media Hacks, Your Practice Comments Off