My friend Tsavo Neal maintains that lead generation isn’t all that easy for coaches and consultants, especially when done online.
I totally agree. Just a few years ago, your website wasn’t all that important, other than the fact that you had one and it looked fairly decent. Now, your prospective clients are beginning their search for help online and your digital presence can make or break your ability to get new clients.
According to Tsavo, businesses, regardless of industry, have become what he calls O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. He has compiled a list of 64 ways to get more leads online with the specific lead-generating tactics for each. I found it to be extremely useful in comparing what I’m doing to what I could be doing!